Tracy Bernard

Creative Director and Strategy Consultant

I focus on translating clients’ voice and ideas through strategy, creativity and digital innovation.


I have spent 25 years crafting the skillsets necessary to  blend design, marketing strategy and business execution.

605.877.1446

I advise companies of all shapes and sizes.

My ability to scale from small one-off design projects to big budget, multi-state ad placement is time-tested.


If you value strategic depth and experienced creative direction, we should talk.

Key Experience

Highlights include:

  • Serving over 400 businesses in various capacities.
  • Successfully launching and publishing three regional magazines with high readership.
  • Black Hills Woman Magazine
  • Downtown Magazine
  • Black Hills Boomer Magazine
  • Winning more than a dozen advertising awards.
  • Owning and managing all aspects of a profitable brick-and-mortar retail business.


Prior to owning Tout Advertising, I worked with well-known organizations, including:

  • McCann Erickson New York
  • The White House
  • Cosmopolitan Magazine
  • Gateway Technologies
  • HighJump Software
  • Robinson & Muenster Assocs.


Education

1992-1996
University of South Dakota


B.F.A. in Mass Communications with an emphasis in Advertising,

1995
The White House


Internship in the Office of Public Liaison

Professional skills

Graphic Design

Website Development

Google Ad Words

Social Media Management
Copywriting
Budget Planning