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phone 605 | 716 | 5696
Rapid City, SD

Why Choose Tout Advertising?

We have one mission: To generate demand for your product or service. Sound over-simplified? Maybe, but, maybe not. It's easy to find advertising that’s flashy but lacks strategy, or, conversely, a campaign that demonstrates solid strategy that is weakened by mediocre creativity and branding.

But, a campaign that doesn't have everything will never generate the kind of demand your business needs and ... deserves. You deserve a firm that takes the time to learn about you, your industry and your customers.

Of course, we, too, are enamored by witty headlines and eye-catching design; in fact, we strive for it. But, ensuring that every component of a good campaign is represented is what you can expect from Tout Advertising.

Company Profile

Tout Advertising is an advertising agency providing full scale marketing and advertising services. Founded in 2003, as Bernard Marketing & Advertising, we have consistently garnered successful outcomes for clients through award winning creative and aggressive marketing strategies.

Our Staff


Tracy Bernard

Tracy Bernard
Owner / Creative Director

As owner and creative director for Tout Advertising, Tracy provides strategic media planning, negotiates media acquisitions, determines marketing endeavors, oversees design and production and ensures brand integrity.

Prior to starting Tout Advertising, Tracy was an intern at the White House Office of Public Liaison, an account executive for the largest ad agency in the world (part of Interpublic Group), McCann-Erickson Worldwide. She also was Marketing Director for a software company and a public opinion research firm.

In 2014, she was featured as one of the Top 25 Women in Business by Prairie Business Magazine.

Education: B.F.A. in Mass Communications with an emphasis in advertising from the University of South Dakota.


Paula Foster

Paula Foster
Publication Manager & Graphic Designer

Joining our team in 2012, Paula is adept at creating device-adaptive websites and compelling graphic design. With over 10 years experience in print production and web design, she understands cross-media processes from concept to completion while maintaining brand consistency.

Paula's focus is to provide the client the marketing material which will generate results.

Education: Associates Degree in Graphic Design from Southeast Community College.


Jenny Van Zanten

Jenny Van Zanten
Accounting Specialist

Jenny is Tout Advertising's financial backbone. She spent many years running her own business and provides a wealth of knowledge about the intricate details of accounting.


Sandra Sawyer

Sandra Sawyer
Business Acquisition Manager

With over 25 years in media sales and marketing, Sandra oversees advertising sales and distribution for Black Hills Woman magazine. Her enthusiasm and strong communications skills ensure advertiser’s creative and strategic placement needs are met. In her personal time, she loves the outdoors and exploring the Black Hills.